The manner in which you approach the analyst community is just as important as what you tell them. With this in mind, we’ve developed a specific training and coaching course for spokespeople. The training takes into consideration how to position your organisation with the analysts, your competitors and specific products and solutions. Each course is tailored to specific client needs.
The training focuses on the following key areas:
* Identifying which analysts the trainee should develop relationships with, and how
* Guidance on how to deliver the right content to the identified analysts, when and through what method
* Developing messages and positioning, and practice delivering them
* A plan of action to put the training into practice.